Have you ever went to your Google Analytics page and have your heart skip a beat when you see this?
Apparently, many people have, and for different reasons. And when that happens, Google isn’t going to provide the best support, being a free service and all that. In my case, the problem turned out to be Google multiple-session problem. I have my personal Google Account, and my Google Apps account for Tathkarti in the same Chrome session. For some reason Google had decided I want to access Analytics with my Apps account, and I couldn’t find a way to switch the user profile for Analytics.
I had previously shared some reports with my Tathkarti account from my personal one just as a test, however the shared profile is old and dead. So I was trying to access the old profile from the wrong user, hence getting all these zeros. Solution? First remove the old profiles, and second, I had to open an incognito mode window to access single Google account and go to Analytics. Unlikely to happen to anyone else, but just in case.